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Welcome to the interactive web schedule for the 2019 Vermont Tourism Summit! The schedule is subject to change (as of March 27, 2019). Please check back for updates.

TIPS FOR NAVIGATING THIS SCHEDULE:
  • The conference schedule is hosted in SCHED which allows you to search within the schedule, and filter the schedule to show items only occurring on a certain date or within a track.
  • To view only a certain type of presentation or track, locate the heading "Filter By Type" in the navigation bar. As an example, try clicking on "Marketing".
  • The default view for the schedule is "Simple" which only shows the start time and title of the agenda item. Hover over the button that says "Schedule" to see the different view options. The "Expanded" option will show start and end times, room location, and session description, if there is one.
  • You can build your own schedule by creating a free account with SCHED by selecting "SIGN UP." Watch the "how-to" video to learn more about using Sched.
  • PLEASE NOTE: Adding agenda items to your schedule through this app does not sign you up for a session. If an agenda item says "pre-registration required" or charges an additional fee, you need to add the item to your registration through the online registration system.

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Educational Session [clear filter]
Thursday, April 4
 

2:00pm EDT

(MARKETING) Workshop: Create a Successful Marketing Plan in 90 Minutes (advance RSVP required)
Marketing: A swirling chaotic mess of buzzwords and technologies. If this is how you feel whenever you think about marketing for your business, then bring coffee and your laptop as we unravel the mysteries of successful marketing. Bring your A game and be ready to work because you’re going to create your own marketing plan in 90 minutes! In this session we’ll unpack the key building blocks to a successful marketing plan. We’ll talk about the tools, marketing pieces, strategy, audiences, and measuring your success. You’ll learn, step-by-step how to create and implement an effective marketing plan based on your own data and tools all in one 90 minute session!

Learning Outcomes:
- How to define and understand your audiences using data gathering tools like Google Analytics, email list services (MailChimp, Constant Contact, et al), surveys, and easy to implement data collection techniques.
- How to segment & profile your audiences. Create your own set of audience profiles called avatars.
- How to write effective sales copy.
- How to bring it all together in a step-by-step plan you can use over and over again to create effective communications your audiences want from you and that deliver the message you want them to have.

Please note: This session is included with conference registration, but required advance RSVP as space is limited.

Target Audience: Vermont small businesses looking to get started or refining an existing marketing plan

Speakers
GB

Gregg Banse

Gregg is an experienced marketing and digital professional with extensive experience in website development, brand development, leveraging online services, social media, search engine optimization, and using digital communication strategies to achieve goals. He’s a native Vermonter... Read More →
TR

Tom Remp

Billings Farm & Museum
Tom Remp is the Marketing manager at Billings Farm & Museum, an award-winning history museum and dairy farm in Woodstock, VT. Originally from Scotland, he has lived in Vermont for the past four years, and believes passionately in the importance of promoting VT agriculture as a vital... Read More →

Sponsors & Exhibitors

Thursday April 4, 2019 2:00pm - 3:30pm EDT
Diamond 2

4:00pm EDT

(MARKETING) Social Influencers: Holy Grail or Fool’s Gold?
The term “social influencers” is a buzzword that sparks equal amounts of hope and skepticism among marketers.  Just because some person (or some dog?  Or pig? Or fox?) has more than a million followers on Instagram, does that mean a post on their account can truly influence their audience into being interested in you?  And if so…how much is that worth in terms of fees allocated in your marketing budget?  Social influencers are often self-proclaimed and not always legit, so it’s essential to evaluate each opportunity, set parameters, establish goals, and (most important) take risks.  But first…you must decide if working with social influencers is the right marketing match for your brand.  In this session, you’ll get all the facts necessary to cultivate your own informed point of view, and you’ll come away with clear evaluation tools to approach the process with more confidence.

Target Audience: All tourism businesses, anyone who manages or executes the marketing role

Speakers
CM

Christina Miranda

Redpoint
Chris is a passionate experience junkie, which fuels her expertise as a global tourism marketer for some of the largest – and smallest – travel brands in the world.  She’s the principal and cofounder of Redpoint, a NYC-based agency that offers marketing, PR, consulting, and... Read More →

Sponsors & Exhibitors

Thursday April 4, 2019 4:00pm - 5:00pm EDT
Emerald Ballroom 2
 
Friday, April 5
 

10:00am EDT

(MARKETING) I Got Algo-rithm – Training Your Website for Google
In the immortal words of Ella Fitzgerald, “I got rhythm…Who could ask for anything more?” – But do you have Algo-rithm? Mike Lannen of Eternity, a website and digital marketing agency located in Burlington and Barre will review how you can best leverage the Google Algorithm for gaining additional site traffic and increasing conversions. Search Engine Optimization (SEO) is the holy grail to success in the highly competitive tourism market. Effective SEO is the first step in helping guests or customers find (and eventually book) you. He will also review 5 tools that you won’t want your competitors to know about!

Target Audience: Marketing Managers, Executive Directors, Business Owners

Speakers
avatar for Mike Lannen

Mike Lannen

Eternity
Founder and an Eagle Scout, Mike is on a mission to make the web a better place. Developing a successful website can seem like a complex undertaking, but Mike and his team make it easy with a unique step-by-step process and a focus on ROI. When he's not working closely with clients... Read More →

Sponsors & Exhibitors

Friday April 5, 2019 10:00am - 11:00am EDT
Diamond 1

10:00am EDT

(MARKETING) Take Control of Your Story
There are a lot of mediums to tell your brand/business' story these days. What's the most effective, cost-conscious, and efficient way to tell your story? How should you do this? This session will explore social media influencers, brand journalism, and use of newsletters. You'll leave the session with solid tips and tricks for you to try on your own.

Target Audience: All levels welcome. Appropriate for those with some marketing background

Speakers
NJ

Nicole Junas Ravlin

People Making Good PR
Nicole Junas Ravlin is a co-founder of People Making Good, a public relations and communications firm located in Burlington, VT and Boston, MA working with consumer brands and non-profit organizations across the US, Canada, and Europe. She has extensive experience in crisis and reputation... Read More →

Sponsors & Exhibitors

Friday April 5, 2019 10:00am - 11:00am EDT
Emerald Ballroom 2

10:00am EDT

(MARKETING) Top 25 Facebook Pro Marketing Tips
Learn the top Facebook secrets a social media pro leverages to drive customers to her clients. This basic level presentation is for business owners who have a business page, but aren't sure what to do with it. In this 60-minute talk, attendees will learn how to leverage their existing Facebook business page to create a buzz and increase foot traffic. How should I use my business page? What should I post about? How do I boost a post? Come to this hands-on workshop and walk away with ideas and inspiration for how to engage your target customer and grow your business. We recommend you set up your Facebook business page prior to this workshop.

Target Audience: Business owners and marketing professionals

Speakers
JS

Julia Scott

JScott Marketing & PR
JSM founder Julia Scott is a seasoned communications and marketing expert who is passionate about making marketing and PR easy for her clients. Julia grew up in California and moved across the country three times before settling in Vermont. She received her B.A. from Barnard College... Read More →

Sponsors & Exhibitors

Friday April 5, 2019 10:00am - 11:00am EDT
Emerald Ballroom 1

11:30am EDT

(MARKETING) Getting Involved - Marketing Your Offer to the International Visitor
Getting onto the radar of international travellers can seem like a daunting, and expensive proposition. However, you may not realise that you already have a team of professionals in place and ready to assist you at little or no direct cost whatsoever. Vermont Department of Tourism & Marketing funds outreach to a number of key international inbound destinations including Europe, Australia/New Zealand and now Japan and South Korea. The Department is always looking for new suppliers to connect with tour operators, highlight to front line travel agents and partner with for international travel writer visits. This presentation will get you started on the road to international outreach. Topics covered will include;
  • How and why are key markets selected? 
  • What will the international visitor offer, and how will that income complement my current domestic marketing? 
  • What will the international visitor expect from me in return? 
  • How do I get started and what can I expect from my international reps? 
  • What costs might I incur on this journey?

Speakers
CD

Caroline Donaldson-Sinclair

Vermont Department of Tourism & Marketing
Caroline Donaldson-Sinclair has represented the State of Vermont in the international tourism market under various guises for more than 15 years. Now as an independent consultant based in the UK she undertakes both travel trade representation, direct to consumer outreach and media... Read More →
SH

Shoko Hirao

Global Consulting
Shoko Hirao is a native of Japan with over 30 years of marketing and PR experience in the Japanese travel, trade and press industry. She was a marketing manager for Asia with Massachusetts Port Authority’s International Marketing and Route Development Department, managing activities... Read More →

Sponsors & Exhibitors

Friday April 5, 2019 11:30am - 12:30pm EDT
Diamond 1

11:30am EDT

(MARKETING) Video Marketing Basics
Should your homepage hero image be a video? How long should your social media videos be? Does anyone actually use YouTube when researching their travel destination? This presentation will answer most (maybe all!) your questions about your organization's most powerful communication tool: online video.

Target Audience: Businesses and organizations that rely on their online presence to attract customers.

Speakers
LS

Luke Stafford

Mondo Mediaworks
Luke is the owner of Mondo Mediaworks in Brattleboro, Vermont. Mondo is a video production studio with a rich background in digital marketing. They specialize in working with other marketing agencies and internal marketing departments in industries ranging from travel and tourism... Read More →

Sponsors & Exhibitors

Friday April 5, 2019 11:30am - 12:30pm EDT
Emerald Ballroom 2