Welcome to the interactive web schedule for the 2019 Vermont Tourism Summit! The schedule is subject to change (as of March 27, 2019). Please check back for updates.

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Educational Session [clear filter]
Thursday, April 4

2:00pm EDT

(GRAB BAG) Vermont Tourism by the Numbers
The 2017 Benchmark Study showed some increases in the number of visitors coming to Vermont. New information will show how 2018 shaped up. This presentation will show the patterns of visitor spending, in terms of time trends as well as how visitors spend their money and where those visitors come from. Each season in Vermont draws a different kind of visitor and this presentation will also describe those differences.

Target Audience:  All attendees welcome, marketing firms and individual property managers.


Ken Jones

Vermont Agency of Commerce & Community Development
Ken Jones is the Economic Research Analyst at the Vermont Agency of Commerce and Community Development. He is the author of the biennial Vermont Tourism Benchmark Study.

Thursday April 4, 2019 2:00pm - 3:30pm EDT
Emerald Ballroom 2

4:00pm EDT

(GRAB BAG) Off-Season Content Strategy
“Content”, it’s everywhere you look, all year round. It comes in many forms and we see it everywhere – Video, Blogs, Facebook, Metadata, Emails and more. But what’s the point of it all? Using successful organizations as our guide in this session, we’ll pick apart their approach to off-season content strategy and identify a few of the most effective content strategies that will nurture your current leads and transform current users into brand champions that can advocate for your organization all year round.

- Framework approach to off-season content strategy
- Gain perspective on how key organizations are engaging new leads and enrolled leads in the off-season
- How to keep track of your ROI with content strategy

Target Audience: All tourism businesses


Dineke Bernier

829 Studios
As a Strategic Account Manager, Dineke successfully partners with clients to bring their ideas and projects to life. From concept to launch, she serves as a primary client liaison for project-based accounts working closely to understand organization goals, define solutions, and ensure... Read More →

Thursday April 4, 2019 4:00pm - 5:00pm EDT
Diamond 1
Friday, April 5

11:30am EDT

(GRAB BAG) Growing a Culture of Engagement and Collaboration
Many businesses are redefining their vision and direction as they realize the impact employee engagement has on business success. Today, Culture Rules! More than ever before, company culture has become one of the most important tools for attracting and retaining employees. Lisa gives you the keys to creating a meaningful company culture that drives actions, results and purpose as well as profits. In this workshop you’ll discover:
  • When we celebrate our employees, we improve the customer experience. 
  • Tips for achieving higher levels of employee cooperation and collaboration. 
  • The connection between engaged employees and the customer experience. 
  • A simple weekly ritual that creates more engaged, productive and collaborative teams.

Target Audience: Business


Lisa Danforth

Lisa Danforth Coaching
A firm believer that business doesn’t have to be so hard, Business Strategist, Lisa Danforth, helps entrepreneurs and business owners to grow and scale with more control, less overwhelm and no apologies. Lisa has been dubbed by her clients as ‘the hand holding butt kicker’...just... Read More →

Friday April 5, 2019 11:30am - 12:30pm EDT
Emerald Ballroom 1