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Welcome to the interactive web schedule for the 2019 Vermont Tourism Summit! The schedule is subject to change (as of March 27, 2019). Please check back for updates.

TIPS FOR NAVIGATING THIS SCHEDULE:
  • The conference schedule is hosted in SCHED which allows you to search within the schedule, and filter the schedule to show items only occurring on a certain date or within a track.
  • To view only a certain type of presentation or track, locate the heading "Filter By Type" in the navigation bar. As an example, try clicking on "Marketing".
  • The default view for the schedule is "Simple" which only shows the start time and title of the agenda item. Hover over the button that says "Schedule" to see the different view options. The "Expanded" option will show start and end times, room location, and session description, if there is one.
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  • PLEASE NOTE: Adding agenda items to your schedule through this app does not sign you up for a session. If an agenda item says "pre-registration required" or charges an additional fee, you need to add the item to your registration through the online registration system.

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All Agenda Items [clear filter]
Thursday, April 4
 

2:00pm EDT

(EXPERIENCE) Seeing The Forest: How to Craft a Remarkable Experience (60 minute session)
Have you ever tried to experience your company like a guest or customer would? Businesses often isolate and design individual outreach efforts and micro moments across the organization. It's no surprise that they end up delivering just that to their customers: a series of disjointed and often inconsistent encounters. What really sticks with customers is the totality of their visit, stay, or adventure with you. Intuitively this makes sense and behavioral science backs it up. How they felt, their state of mind, the accumulated memories that linger as they drive or fly back to reality. Every element of their encounter with you weaves together and creates a picture that they share with others and grows stronger over time. Yet, we’re all guilty of losing sight of that landscape, that wide forest, to nurture a sole tree. In this interactive workshop, learn (a) why it’s essential for all organizations to see and plan for the metaphorical forest of customer experience (CX) and (b) how to simultaneously plant and grow the tactical trees. We’ll begin with brief examples demonstrating the power of embracing a CX approach in the travel industry to strengthen brand positioning, loyalty, and ultimately ROI. Next, we’ll go hands-on and guide attendees through mapping important touchpoints in a customer journey and how to zero in on the most pivotal. Finally, we’ll close with tips on how to ensure that these touchpoints create a seamless, consistent, and memorable experience—the forest for the trees.

Target Audience: Advertising, marketing, customer service, on-site customer management roles and any other attendees who have some familiarity with customer engagement.

Speakers
JA

Jessie Angus

Crowd Proof
The simple truth that customers are the heart of business success drives Jessie’s work in marketing research, strategy, planning, and implementation. A Professional Certified Researcher, Jessie’s abilities center on understanding human motivation, desire, and behavior to help... Read More →
ES

Eric Segalstad

Crowd Proof
Eric is the former director of marketing for Country Walkers and has worked with more than a dozen tourism and hospitality clients on lead generation, brand positioning, and storytelling—from Adventure Canada to Stowe Mountain Resort. Drawing from 20 years of marketing experience... Read More →

Sponsors & Exhibitors

Thursday April 4, 2019 2:00pm - 3:00pm EDT
Diamond 1

4:00pm EDT

(EXPERIENCE) Creative & Meaningful Design is Good Marketing
In today's diverse and competitive hospitality world, it's more important than ever to understand that a creative and meaningful design is important to your guests. With easy access to reviews, your experiences and unique design that show off your lodgings' personality, have never been more important. Creative elements, genuine design touches, and real connections, are the elements that guests talk about and share.

Target Audience: Lodging owners and marketing audience

Speakers
JP

Joanne Palmisano

Joanne Palmisano Design
Joanne Palmisano has recently been named as “one of the top creative people in the nation” by Country Living Magazine. She is an award-winning designer who specializes in unique, boutique-style properties and projects. She is the author of three internationally acclaimed interior... Read More →

Sponsors & Exhibitors

Thursday April 4, 2019 4:00pm - 5:00pm EDT
Diamond 2