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Friday, April 5 • 11:30am - 12:30pm
(MARKETING) Getting Involved - Marketing Your Offer to the International Visitor

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Getting onto the radar of international travellers can seem like a daunting, and expensive proposition. However, you may not realise that you already have a team of professionals in place and ready to assist you at little or no direct cost whatsoever. Vermont Department of Tourism & Marketing funds outreach to a number of key international inbound destinations including Europe, Australia/New Zealand and now Japan and South Korea. The Department is always looking for new suppliers to connect with tour operators, highlight to front line travel agents and partner with for international travel writer visits. This presentation will get you started on the road to international outreach. Topics covered will include;
  • How and why are key markets selected? 
  • What will the international visitor offer, and how will that income complement my current domestic marketing? 
  • What will the international visitor expect from me in return? 
  • How do I get started and what can I expect from my international reps? 
  • What costs might I incur on this journey?


Caroline Donaldson-Sinclair

Vermont Department of Tourism & Marketing
Caroline Donaldson-Sinclair has represented the State of Vermont in the international tourism market under various guises for more than 15 years. Now as an independent consultant based in the UK she undertakes both travel trade representation, direct to consumer outreach and media... Read More →

Shoko Hirao

Global Consulting
Shoko Hirao is a native of Japan with over 30 years of marketing and PR experience in the Japanese travel, trade and press industry. She was a marketing manager for Asia with Massachusetts Port Authority’s International Marketing and Route Development Department, managing activities... Read More →

Sponsors & Exhibitors

Friday April 5, 2019 11:30am - 12:30pm EDT
Diamond 1

Attendees (4)