Welcome to the interactive web schedule for the 2019 Vermont Tourism Summit! The schedule is subject to change (as of March 27, 2019). Please check back for updates.

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Friday, April 5 • 10:00am - 11:00am
(MARKETING) I Got Algo-rithm – Training Your Website for Google

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In the immortal words of Ella Fitzgerald, “I got rhythm…Who could ask for anything more?” – But do you have Algo-rithm? Mike Lannen of Eternity, a website and digital marketing agency located in Burlington and Barre will review how you can best leverage the Google Algorithm for gaining additional site traffic and increasing conversions. Search Engine Optimization (SEO) is the holy grail to success in the highly competitive tourism market. Effective SEO is the first step in helping guests or customers find (and eventually book) you. He will also review 5 tools that you won’t want your competitors to know about!

Target Audience: Marketing Managers, Executive Directors, Business Owners

avatar for Mike Lannen

Mike Lannen

Founder and an Eagle Scout, Mike is on a mission to make the web a better place. Developing a successful website can seem like a complex undertaking, but Mike and his team make it easy with a unique step-by-step process and a focus on ROI. When he's not working closely with clients... Read More →

Sponsors & Exhibitors

Friday April 5, 2019 10:00am - 11:00am EDT
Diamond 1

Attendees (3)