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Welcome to the interactive web schedule for the 2019 Vermont Tourism Summit! The schedule is subject to change (as of March 27, 2019). Please check back for updates.

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Thursday, April 4 • 4:00pm - 5:00pm
(GRAB BAG) Off-Season Content Strategy

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“Content”, it’s everywhere you look, all year round. It comes in many forms and we see it everywhere – Video, Blogs, Facebook, Metadata, Emails and more. But what’s the point of it all? Using successful organizations as our guide in this session, we’ll pick apart their approach to off-season content strategy and identify a few of the most effective content strategies that will nurture your current leads and transform current users into brand champions that can advocate for your organization all year round.

Takeaways:
- Framework approach to off-season content strategy
- Gain perspective on how key organizations are engaging new leads and enrolled leads in the off-season
- How to keep track of your ROI with content strategy

Target Audience: All tourism businesses
Speakers
DB

Dineke Bernier

829 Studios
As a Strategic Account Manager, Dineke successfully partners with clients to bring their ideas and projects to life. From concept to launch, she serves as a primary client liaison for project-based accounts working closely to understand organization goals, define solutions, and ensure... Read More →

Thursday April 4, 2019 4:00pm - 5:00pm EDT
Diamond 1
  All Agenda Items, Grab Bag Track |   Educational Session, Grab Bag Track

Attendees (2)