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Welcome to the interactive web schedule for the 2019 Vermont Tourism Summit! The schedule is subject to change (as of March 27, 2019). Please check back for updates.

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Thursday, April 4 • 4:00pm - 5:00pm
(MARKETING) Social Influencers: Holy Grail or Fool’s Gold?

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The term “social influencers” is a buzzword that sparks equal amounts of hope and skepticism among marketers.  Just because some person (or some dog?  Or pig? Or fox?) has more than a million followers on Instagram, does that mean a post on their account can truly influence their audience into being interested in you?  And if so…how much is that worth in terms of fees allocated in your marketing budget?  Social influencers are often self-proclaimed and not always legit, so it’s essential to evaluate each opportunity, set parameters, establish goals, and (most important) take risks.  But first…you must decide if working with social influencers is the right marketing match for your brand.  In this session, you’ll get all the facts necessary to cultivate your own informed point of view, and you’ll come away with clear evaluation tools to approach the process with more confidence.

Target Audience: All tourism businesses, anyone who manages or executes the marketing role
Speakers
CM

Christina Miranda

Redpoint
Chris is a passionate experience junkie, which fuels her expertise as a global tourism marketer for some of the largest – and smallest – travel brands in the world.  She’s the principal and cofounder of Redpoint, a NYC-based agency that offers marketing, PR, consulting, and... Read More →

Sponsors & Exhibitors
avatar for Elizabeth Campbell Photography

Thursday April 4, 2019 4:00pm - 5:00pm EDT
Emerald Ballroom 2
  Educational Session, Marketing Track |   All Agenda Items, Marketing Track

Attendees (6)