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Welcome to the interactive web schedule for the 2019 Vermont Tourism Summit! The schedule is subject to change (as of March 27, 2019). Please check back for updates.

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Back To Schedule
Thursday, April 4 • 2:00pm - 3:30pm
(MARKETING) Workshop: Create a Successful Marketing Plan in 90 Minutes (advance RSVP required)

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Marketing: A swirling chaotic mess of buzzwords and technologies. If this is how you feel whenever you think about marketing for your business, then bring coffee and your laptop as we unravel the mysteries of successful marketing. Bring your A game and be ready to work because you’re going to create your own marketing plan in 90 minutes! In this session we’ll unpack the key building blocks to a successful marketing plan. We’ll talk about the tools, marketing pieces, strategy, audiences, and measuring your success. You’ll learn, step-by-step how to create and implement an effective marketing plan based on your own data and tools all in one 90 minute session!

Learning Outcomes:
- How to define and understand your audiences using data gathering tools like Google Analytics, email list services (MailChimp, Constant Contact, et al), surveys, and easy to implement data collection techniques.
- How to segment & profile your audiences. Create your own set of audience profiles called avatars.
- How to write effective sales copy.
- How to bring it all together in a step-by-step plan you can use over and over again to create effective communications your audiences want from you and that deliver the message you want them to have.

Please note: This session is included with conference registration, but required advance RSVP as space is limited.

Target Audience: Vermont small businesses looking to get started or refining an existing marketing plan

Speakers
GB

Gregg Banse

Gregg is an experienced marketing and digital professional with extensive experience in website development, brand development, leveraging online services, social media, search engine optimization, and using digital communication strategies to achieve goals. He’s a native Vermonter... Read More →
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Tom Remp

Billings Farm & Museum
Tom Remp is the Marketing manager at Billings Farm & Museum, an award-winning history museum and dairy farm in Woodstock, VT. Originally from Scotland, he has lived in Vermont for the past four years, and believes passionately in the importance of promoting VT agriculture as a vital... Read More →

Sponsors & Exhibitors

Thursday April 4, 2019 2:00pm - 3:30pm EDT
Diamond 2

Attendees (6)