Welcome to the interactive web schedule for the 2019 Vermont Tourism Summit! The schedule is subject to change (as of March 27, 2019). Please check back for updates.

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Thursday, April 4 • 12:00pm - 1:45pm
OPENING SESSION & KEYNOTE ADDRESS: Coloring Outside the Lines: Creating a New “Tourism” Experience

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Sponsored by Yankee Publishing

Sarah Morris, Vermont Tourism Summit Chair and Basin Harbor

Vermont Governor Phil Scott

KEYNOTE ADDRESS: Coloring Outside the Lines: Creating a New "Tourism" Experience
Jeff Tobe, Coloring Outside the Lines
Sponsored by the Vermont Chamber of Commerce

This high-energy, participatory, humorous session has received outstanding reviews from diverse tourism groups around the world. Certified Speaking Professional, Jeff Tobe, challenges you to step outside your comfort zone in positioning yourself more creatively than ever before. He provides the insight you require to give yourself the ‘competitive edge’ for which we all strive in the tourism industry/profession today!

To be effective in today’s marketplace, you must force yourself to look at your organization’s EXPERIENCE from a different perspective.

Tobe is not just entertaining—he provides real ‘tools’ to creatively ENGAGE your internal and external ‘customer’. Whether you are a venue, an event, a CVB or a government official, this keynote gets you to stop looking your rearview mirrors to see how things have been done in the past. Jeff believes that “we need to start looking through our windshields to see what is coming down the road ahead in the tourism profession”.

He believes in the power of creativity to look at business from a new perspective and accept that customer service is no longer the bar that distinguishes us from our competitors. We now have to consider our internal and external customers' EXPERIENCES from the minute they make contact with us to the minute they are done!

Jeff encourages you to “start considering every one of your TOUCHPOINTS--those opportunities you or your people have to influence the customer experience. Allow people to ‘tweak’ their own touchpoints and, collectively, change the experience."

He addresses the concept of seeing the world through their eyes—from their perspective! Most important, his sessions are upbeat, interactive and FUN!

avatar for Governor Phil Scott

Governor Phil Scott

State of Vermont
Governor Phil Scott became the 82nd Governor of Vermont on January 5, 2017. He previously served three terms as Vermont’s Lieutenant Governor, and as a Senator for Washington County. As Governor, he has committed to making a difference in the lives of Vermonters by growing the state’s... Read More →
avatar for Jeff Tobe

Jeff Tobe

Founder, Coloring Outside the Lines
Certified Speaking Professional, Jeff Tobe’s credentials are impressive. Insider Magazine dubbed him “The Guru of Creativity” and readers of Convention & Meetings Magazine chose him as one of the top 15 speakers in North America. He is a creativity and customer experience expert... Read More →

Sponsors & Exhibitors

Thursday April 4, 2019 12:00pm - 1:45pm EDT
Emerald Ballroom 3